It's the kind of rags-to-riches story that Hollywood loves. Four siblings begin a business by selling towels, knickknacks and designer blue jeans at local swap meets. More than 30 years later, the merchant-minded team heads up a 90-store family apparel chain that dominates the West Coast.
Continuing to expand their fairy tale empire, the brother/sister team is targeting the Sunbelt for further expansion. Of course, what makes it such a wonderful story is that it's fact. Stephen, David and Susie Hyman, co-founders of Susie's Deals were swap meet fixtures in the early 1970's.
Susie Hyman, President of Merchandising and Marketing, is able to offer the best prices because she buys overages and canceled orders. "We maintain good relationships with manufacturers, which is why they call us first when they have goods. Our volume speaks for itself." Susie's Deals is the perfect place to shop for the budget-minded apparel customer. "I've always worked hard to find my customers great deals and exciting merchandise," Susie explains. "Their appreciation has rewarded us with sales figures that continue to grow despite the ups and downs of the economy.
Much of Susie's Deals success lies in the company's understanding that customers are tired of paying exorbitant prices for sportswear." We have always been a competitive family," Stephen admits, "but now family is more interested in winning the fight with the giant retailers." Susie's Deals offers family apparel - juniors, missy, plus size, kids, infants and men's apparel - and everything in the store is $5.99 or less.
Susie's Deals was co-founded in 1974 by Susie Hyman and her three brothers, Stephen, Howard, & David.
Catering to the entire family, with junior, missy, plus size, men's and children's apparel, Susie's Deals has something for everyone -- at a price no one can resist -- Everything Everyday $5.99 or less!!
With 90 stores located in power centers, community shopping centers, and strip malls throughout California, Arizona, Nevada, and Utah Susie's Deals targets the low to middle income market share.
